Marketing
Media Decoder Blog: Steve Jobs: Tinker, Tailor, Tweaker — Decoder on Gladwell on Isaacson on Jobs
A new article in The New Yorker by Malcolm Gladwell, based on the new biography of Steve Jobs, focuses on Jobs as a tweaker of great ideas rather than as someone who dreams them up.
Media Decoder Blog: Nivea Pulls Ad After Online Outcry
The skincare products company said Thursday it would halt its advertising campaign that suggested black men “re-civilize” themselves, after an outcry erupted on social media Web sites.
Bits: Why Did Apple Pre-Announce Its Announcement?
Apple is usually ultrasecretive about coming product announcements, but on Tuesday the company pre-announced a number of new software plans a week before a presentation that will be led by Steve Jobs.
Media Decoder: Hop on Your Bike, HopStop and Equinox Say
HopStop, the Web site that gives directions for transit riders and walkers, will provide directions for bicycling in the five boroughs of New York City.
Media Decoder: Online Ad Revenue Continues to Rise
Online advertising revenue in 2010 reached a record high of $26 billion, a 15 percent increase over 2009, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers.
Media Decoder: Senators Propose New Online Privacy Law
Senator John Kerry of Massachusetts and Senator John McCain of Arizona on Tuesday introduced the Commercial Privacy Bill of Rights Act of 2011, which would protect consumer privacy on the Internet.
Media Decoder: Glamour’s iPad Series to Let Viewers Buy Clothes From Gap
An original reality series produced exclusively for the iPad allows viewers to pause the program and buy clothing worn by the characters from Gap.com.
Media Decoder: AT&T Begins Service to Text Users in Certain Locations
Using a system called geo-fencing, ShopAlerts by AT&T will send text messages to users who enter a defined zone, like an airport.
You’re the Boss: Mastering Google AdWords
How Amy Gottesman built Smash Party Entertainment into a thriving business.
Book Attracts Facebook Fans
A book’s title, “Shut Up, I’m Talking,” draws lots of attention. The title, not the book.
Google’s Newspass: Is the King of Free About to Help News Providers Get Paid?
Is Google ready to launch Newspass, a portable way for consumers to pay for content all over the Web?
If All Politics Is Local, Is All Marketing, Too?
Eric Straus, who founded RegionalHelpWanted.com, is starting 10LocalCoupons.com. The new company will operate in local markets around the country, helping radio stations and cable systems to provide discount coupons to consumers through text and e-mail messages.
