online marketing
What We’re Reading: Girls Talk, Dodd Attacks and Geeks Drink
The impact of the SXSW conference: Twitter breathalyzers, sexism on Twitter and Foursquare’s success?
Tracking Electric Use Could Allow Utilities to Track You, Too
Smart grid technology holds great promise, but policy groups worry that smart electric meters pose a potential threat to privacy.
Starbucks Fans Can Become ‘Baristas’ on Foursquare
Starbucks will give loyal customers a barista badge on Foursquare — and get information about their behavior.
What We’re Reading: Inside the Minds of Steve Jobs and Mark Zuckerberg
Our daily roundup of Web morsels includes a play about Apple’s chief, a Facebook engineer’s take on working for Mark Zuckerberg and Google’s criticism of its own pages’ failure to do well in search results.
What’s in Your Facebook Ads?
Plumbing the mysteries of Facebook’s self-service advertising system.
An App for Donating Money While You Shop
CauseWorld combines the trends of mobile, location, shopping, virtual goods and bite-size philanthropy.
Foursquare Teams With Bravo TV
Bravo TV will be offering rewards and other incentives tied to its shows to players of the mobile social gaming start-up, Foursquare.
What if Conan Said, ‘Bye, NBC. Hello, Internet’?
Conan O’Brien’s belief that a time slot still matters does not hold true for the 18-34-year-old audience. For this next audience, the time slot is being replaced by a URL.
A Place on the Web for Outdoor Hobbyists
A former magazine publisher is starting Web sites for fishing, hunting and other outdoor hobbies.
Yelp Turns Down Google, for Now
Yelp’s board determined that Google’s offer price was too low for the start-up, which publishes listings and reviews of local businesses.
Online Shoppers Spend Over the Weekend, but Will It Last?
On Black Friday, online shoppers spent 11 percent more than last year, but retailers are not sure whether the spending will continue.
Electronic Arts Buys Playfish, a Social Games Start-Up
Electronic Arts’s acquisition of Playfish is a vote of confidence for the social gaming industry, which has been involved in a controversy recently.
