online marketing
Starbucks Fans Can Become ‘Baristas’ on Foursquare
Starbucks will give loyal customers a barista badge on Foursquare — and get information about their behavior.
What We’re Reading: Inside the Minds of Steve Jobs and Mark Zuckerberg
Our daily roundup of Web morsels includes a play about Apple’s chief, a Facebook engineer’s take on working for Mark Zuckerberg and Google’s criticism of its own pages’ failure to do well in search results.
What’s in Your Facebook Ads?
Plumbing the mysteries of Facebook’s self-service advertising system.
An App for Donating Money While You Shop
CauseWorld combines the trends of mobile, location, shopping, virtual goods and bite-size philanthropy.
Foursquare Teams With Bravo TV
Bravo TV will be offering rewards and other incentives tied to its shows to players of the mobile social gaming start-up, Foursquare.
What if Conan Said, ‘Bye, NBC. Hello, Internet’?
Conan O’Brien’s belief that a time slot still matters does not hold true for the 18-34-year-old audience. For this next audience, the time slot is being replaced by a URL.
A Place on the Web for Outdoor Hobbyists
A former magazine publisher is starting Web sites for fishing, hunting and other outdoor hobbies.
Yelp Turns Down Google, for Now
Yelp’s board determined that Google’s offer price was too low for the start-up, which publishes listings and reviews of local businesses.
Online Shoppers Spend Over the Weekend, but Will It Last?
On Black Friday, online shoppers spent 11 percent more than last year, but retailers are not sure whether the spending will continue.
Electronic Arts Buys Playfish, a Social Games Start-Up
Electronic Arts’s acquisition of Playfish is a vote of confidence for the social gaming industry, which has been involved in a controversy recently.
EBay Starts a Fashion Magazine
The Inside Source, a new online magazine from eBay, publishes stories about fashion and decorating trends while pitching products on eBay.
EBay Comes Out of the Attic and Starts a Fashion Magazine
The Inside Source, a new online magazine from eBay, publishes stories about fashion and decorating trends while pitching products on eBay.
