online marketing
Bits: Near-Field Communication: Beyond Mobile Transactions
Near-field communication, or NFC, is the new buzz word being used at the World Mobile Congress in Barcelona, Spain.
Bits: Google Shows Ads With Images in Gmail
Google is showing display ads in Gmail based on the content of users’ e-mail messages.
Bits: LivingSocial Gets Attention for Amazon Discount
LivingSocial’s high-profile deal, a discount at Amazon.com, is a marketing tactic for the daily deal site.
Bits: Google Takes On Yelp With New Mobile App
Google now offers its Yelp competitor, Google Places with Hotpot, on iPhones.
Bits: Groupon Raises a Record $950 Million in Venture Capital
The investment in Groupon, the two-year-old daily deal site, is the largest ever for a start-up.
Bits: Cyber Monday Finally Gets Some Respect
Cyber Monday was finally good for retailers.
Bits: Tablet Sales to Spike in 2011, Forrester Says
A new report by Forrester Research predicts tablet sales will pass 24 million in the United States this year.
Bits: Google Searching Gets More Local
Google introduced Place Search, for searching for local businesses, and Boost, for the businesses to advertise.
A Loophole Big Enough for a Cookie to Fit Through
Students at Carnegie Mellon University have discovered a loophole in Microsoft’s Internet Explorer Web browser that allows third-party Web sites and advertisers to place tracking cookies on your computer, even if you have expressly prohibited them.
Google’s Chief on Social, Mobile and Conflict
Eric E. Schmidt, Google’s chief executive, discussed new social services, rivalries and conflicts in a wide-ranging interview.
Pay Full Price for a Meal? That’s So Yesterday
VillageVines, a daily deal site for restaurants in New York, is expanding to other cities.
Have a Free Flight to Mexico With Your Taco?
Virgin America is the latest company to use location-based apps for marketing.
