Media Decoder Blog: New Advertising Analytics Tools From Google
Google announced a suite of Web analysis products that it will offer to marketers who want more insight into how well their digital ads are performing.
Bits: Hotel’s Free Wi-Fi Comes With Hidden Extras
A Web engineer noticed a hotel’s Internet service was injecting advertising code into every site he visited through a system referred to as “Web experience manipulation.”
Bits Blog: Google Announces New Data Visualization Tools for Analytics
Google on Wednesday announced a new data visualization tool for Google Analytics that can show the path people take through a Web site and the ads they will see.
Bits Blog: Less Web Tracking Means Less Effective Ads, Researcher Says
If Internet companies cannot track what you do online, they find it harder to pitch you stuff that you may be persuaded to buy, a management professor is telling members of Congress.
Media Decoder Blog: YouTube and Music Publishers Reach Ad Accord
The deal simplifies the issuing of licenses for music in “user-generated content” videos, allowing more advertising and possibly significant new revenue for smaller publishers.
Media Decoder Blog: Dunkin’ Donuts Opens Shop in Sims’ Universe
The company’s first foray into online gaming will happen in the new Sims Social game on Facebook.
Media Decoder: LG Promotes the ‘Thrill’ of It All
LG intends to begin a big marketing campaign on Monday in New York for the Thrill 4G, a 3-D smartphone to be sold in partnership with AT&T.
Bits: Tech Talk Podcast: Interactive Ads
In this week’s podcast: Tanzina Vega on interactive motion-controlled ads, the term “addressable TV” and the Yotel robot.
Bits: Justice Department Is Investigating Google Advertising
Google said Tuesday that the Justice Department is investigating its advertising practices and that Google may have to pay $500 million, but did not disclose further details.
Media Decoder: Hop on Your Bike, HopStop and Equinox Say
HopStop, the Web site that gives directions for transit riders and walkers, will provide directions for bicycling in the five boroughs of New York City.
Bits: For Consumers, a Different Approach to Search
FindTheBest, a new type of comparison search engine, hopes to compete with Web sites like Google and Bing when it comes to consumer search.
Media Decoder: Online Ad Revenue Continues to Rise
Online advertising revenue in 2010 reached a record high of $26 billion, a 15 percent increase over 2009, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers.
